Pin Explorer
Last updated
Last updated
Before you create any Pin, it's really important to know what is already ranking on Pinterest for your target keywords.
Doing this has multiple advantages. First, you get to know your competition and what your audience likes. Second, looking at existing pins inspires your imagination to create something better.
The Pin Explorer module makes this searching process a lot easier and faster and gives you some of the most important pin metrics that you won't otherwise get directly on Pinterest.
Also, when you do a manual search on Pinterest, it takes into account your previous search history, content you have been posting, your location, and many other variables into account to customize your search. This gives you a rather skewed view of the pins that appears for your search.
Pin Explorer solves this problem by conducting the search without any previous history or logging in to any account. The results are much more neutral and unfiltered.
Lets explore how to best utilize this module to find pins that are ranking for your keywords and understand why they are ranking on top.
Searching for Pins
Go to Pin Explorer and type any topic or keyword that you want to search pins for. There are two tabs on top:
Explore via Keyword - lets you explore pins using a keyword.
Explore via URL - if you already have a bunch of Pinterest pin urls that you scrapped from Pinterest manually, you can put them in this tool to extract all the data related to each pin.
Whichever method you choose to search for pins, you will get a tabulated view of each pin and its corresponding data.
Once your pins are loaded, you can have a look at different metrics to see how each pin is doing.
First of all, you can click on the main pin image to open it in a bigger window. From there, you can right-click it to download to your computer as well.
In the Metadata column, you will see more metrics including the title, publisher account name, and how big that account is (follower-wise) and you can see all the annotations assigned to that particular pin.
Pin annotations are probably the most useful metrics of them all.
When a pin is uploaded to Pinterest, the Pinterest algorithm tries to understand the pin by looking at different variables including the title, description, alt text, objects, and text in the image and the context around it (board topics and broader account topics)
Once Pinterest analyzes the pin, it assigns special labels or tags to that pin (usually 8 - 10). These tags are called annotations.
These annotations are important because these are important categories and interests that Pinterest has in its database of Interests.
Now, if you are going to create a pin, you would want to get the same tags as the highest-ranking pin under your topic has. This is where the pin explorer helps you find the most relatable keywords from these annotations.
You can use them in your own pin title, description, and alt text to boost your ranking. In front of each annotation, you will see their monthly search volume. This search volume is not an estimate but comes directly from Pinterest. So its very reliable.
In the subsequent columns, you will see more pin metrics including Saves, Comments, Reactions, Repins, and Published data.
Now the most important of these metrics is the "Saves" numbers. Pinterest doesn't show this number publicly but it is one of the most important ranking factors in their algorithm.
You can arrange and sort these columns by clicking on the column header to see which of these pins have highest Saves or Comments or Repins.
Further, you can select good pins and save them to your Project for later use.
